This global integrated campaign was shot around the world to launch Cadillac’s exciting new car, the ATS.
I had the incredible good fortune to work with an amazing client - and an incredibly talented and dedicated team to create over a dozen commercials, 30 digital films, a microsite, experiential, digital, and an interactive print experience.
The campaign was featured in CA, Forbes, Cool Hunting, The FWA, WEBBYS, One Show, Entertainment, and won two EFFIES, including Gold for best Automotive Advertising. It also made Cadillac the fastest growing brand in America, as well as the fastest growing luxury brand the same year.
This is just a small sample of the campaign that spanned across every medium.