The first all-type newspaper ad was part of an anti-smoking campaign for The Department of Pubic Health. Titled "Baby Lungs," the typography takes the shape of an infant's lungs while the body copy explains the adverse effects of second-hand smoke on children. The ad won a Gold Pencil at The One Show among other awards.
The second print ad is a program ad placed in the One Show Program Book, courtesy of Fallon. It tells the ficticious story of Janis Goodwink who fought the Germans in World War II, helped prisoners escape, and went on to have the most fantastic life ever imagined. Janis did not however, ever win a One Show Pencil. The ad cost $300 to produce and won virtually every award imaginable including a Cannes Lion. I wrote and art directed the ad as well as had Creative Director credit for it.