This commercial launched Volkswagen's 6 year / 72,000 mile warranty intended to bring peace of mind to future Volkswagen owners. The commercial "Rain" reminds people how generous and kind Volkswagen drivers have always been - and how Volkswagen, the brand, is returning the favor with the People First Warranty. There were also 6-second "bumpers" that played on YouTube pre-roll (screengrabs below) and numerous banner ads and Facebook posts. The effort created a lot of notice in the press and was written about extensively. Music by The Beatles and Joe Cocker.