This integrated campaign for Volkswagen's new Tiguan (introducing it as "The New King of The Concrete Jungle") included television, digital, pre-roll, and print.. The campaign was written about extensively in the press and utilized the latest social and digital opportunities in collaboration with multiple media partners. A breakthrough Instagram experience called “Rule The Road” (that ran in conjunction at launch) won a Webby for best use of online media. I was fortunate to work with dozens of passionate and dedicated creative folks to bring this unique campaign to life. Here is just a sampling of some of the content created.