For Cadillac, I led a global integrated campaign to launch the ATS—shot across four continents and built to reintroduce the brand on a world stage.

Working with an exceptional client and team, we created a fully integrated system of storytelling: over a dozen films, 30 short-form documentaries, a microsite, experiential, digital, and interactive print.

The campaign was recognized by Communication Arts, Forbes, Cool Hunting, The FWA, Webbys, and The One Show—and earned two Effies, including Gold for Automotive.

More importantly, it drove real business impact—making Cadillac the fastest-growing brand in America at the time, with sales increasing 40% in its launch year. Search on Edmunds rose 351% on day one during the London Olympics.

This is a small selection from a campaign that spanned every medium.