For Jetta, we rethought the creative process—building the campaign around music first.

In partnership with ManvsMachine and Interscope Records, the work was developed entirely in CG—designed to respond to original tracks written and performed by emerging artists.

We collaborated directly with artists including Kali Uchis, Louis the Child, YUNGBLUD, and Gryffin, with full-length tracks from the campaign released on platforms like Spotify and iTunes.

The campaign was widely covered across both advertising and music press, including Billboard—and marked a high-water mark for Jetta sales in the U.S., a level that has not been matched since.