Having the opportunity to Direct Fetch’s first ever Super Bowl Spot was a thrill. But what was equally exciting was seeing the Live Stream Event on the App at the 2-Minute warning of the 2025 Super Bowl and the amazing results the effort had.
The integrated campaign propelled Fetch to the #2 spot in the App Store within minutes. It attracted 3.2 million viewers, resulted in 1.3 million new sign-ups within 24 hours, and reached a peak engagement rate of 80,000 installs per minute, marking the most rewarding day in Fetch's history. The campaign helped transform Fetch from a regional startup to a household name, achieving 65% year-over-year growth in 2025.