I directed Fetch’s first Super Bowl spot—leading the integrated campaign that helped drive the audience for a live in-app event at the two-minute warning of Super Bowl LVIII.

The results were immediate. Fetch rose to #2 in the App Store within minutes, attracting 3.2 million viewers and generating 1.3 million new sign-ups within 24 hours. Engagement peaked at 80,000 installs per minute—marking the most significant growth moment in the company’s history.

The campaign helped accelerate Fetch’s transition from a regional startup to a household name, contributing to 65% year-over-year growth in 2025.