“Rain” was created as part of Volkswagen’s effort to rebuild trust following Dieselgate—drawing on the brand’s legacy of optimism and generosity.

Set against a recreation of Woodstock, the film follows a vintage VW bus on its way to the iconic moment—captured at a cinematic scale rarely seen in automotive work.

Directed by Lance Acord, the spot leans into atmosphere and restraint—letting the story unfold through image, music, and tone.

The campaign extended across digital, social, and short-form executions, and was widely covered in the press.

Music by The Beatles and Joe Cocker.