For Volkswagen’s Tiguan, I led the creative development of an integrated campaign built around the idea of “The New King of the Concrete Jungle.”

The work spanned television, social, digital, print, and OOH—along with a new approach to Instagram engagement. The centerpiece, Rule the Road, transformed the platform into an interactive experience and earned a Webby for Best Use of Online Media.

The campaign was widely covered in the press and executed in collaboration with multiple media partners across social, digital, and gaming platforms.

This is a selection of that work.