I spent five years leading creative for Volkswagen across brand, retail, and digital—guiding one of advertising’s most iconic brands through a period of significant transformation, including the billion-dollar Dieselgate crisis that reshaped the company.

During that time, I led the integration of storytelling across every medium—helping evolve Volkswagen from a small car company into a primarily SUV-driven brand, while maintaining a consistent standard of craft.

The result was a consistent body of work recognized by The One Show, Webbys, and FWA, and featured in Creativity, Adweek, Billboard, and Forbes.

Here’s a few examples—spanning brand, launch, social, and digital work, along with the occasional unexpected moment—like a shoutout from Gene Simmons.